MyData case: Carbon footprint calculator
Organisation: S Group – s-ryhma.fi/en
Country: Finland
Domain: Consumer services
Target group: S Group’s loyalty customers
Keywords: Consumer data, carbon footprint, climate impact
Contact: Kai Kuikkaniemi
Relevant link(s):
Case description
Carbon footprint calculator as part of My Purchases (“Omat ostot”) -app.
My Purchases is a service that allows the consumer to track personal purchases over the past year. The service includes a calculator that indicates the carbon footprint of the food the consumer has purchased.
Organisation
S Group is a customer-owned Finnish network of companies in the retail and service sectors, with more than 1,800 outlets in Finland. They offer services in the supermarket trade, the department store and speciality store trade, service station store and fuel sales, the travel and hospitality business and the hardware trade. They provide all of our co-op members with comprehensive banking services through S-Bank.
Value proposition
My purchases service has 350 000 users and steady growth. Carbon footprint calculator utilises existing data into an easy to use service for the consumer.
Problem
There has been a clear demand for a simple, easy to use calculator directed to consumers that indicates the climate impact of the foods they purchase.
Solution
The goal is to provide help and tools for consumers to look at their climate impacts of foods they purchased.
Also to help them reduce their carbon footprint in the future.
Screenshot
MyData Principles
How and which MyData principles are you incorporating most?
Principle 1.
Customers can browse and manage their purchase data in one place.
Principle 3.
Customers are empowered to be more cost-conscious and value-driven in their purchases.
Principle 5.
Indicating the carbon footprint of one’s shopping basket at the product group level is visible from agricultural production, processing, packaging and transportation to the shop.
Data types used
- Purchases histories
- Product groups
- Reference data
Other organisations involved
Natural Resources Institute Finland (Luke) – www.luke.fi/en
How can the MyData community help you reach your goals?
Continue developing data portability and networked data management.