In the MyData Matters blog series, MyData members introduce innovative solutions that align with MyData principles, emphasising ethical data practices, user and business empowerment, and privacy.
SNPLab’s my:D app is redefining how businesses and users interact in the digital age.
A Win-Win Approach to Data Sharing
What if sharing your data benefited both you and the businesses you support? SNPLab’s my:D app turns this vision into reality by prioritising user control, ethical data use, and meaningful rewards.
Who We Are: A Legacy of Privacy Innovation
SNPLab is a data security and privacy company committed to transforming how personal data is handled. As a spin-off from Samsung’s Security and Privacy Lab, SNPLab brings decades of expertise in developing patented technologies that protect user data while enabling businesses to make better-informed decisions.
With our decentralised approach, we ensure that users’ data stays in their hands. At the heart of SNPLab’s innovation is On-Device Technology. By eliminating centralised servers, SNPLab ensures data security and compliance with global privacy regulations. Its solutions unlock the potential of data without compromising user privacy, setting a new standard for ethical data use.
- Data Stays Local: User data is stored and processed directly on users’ devices.
- Privacy by Design: Decentralised model minimises data breaches and maximises user control.
- Efficient and Secure: Eliminating centralised servers reduces operational costs
while enhancing security.
Introducing my:D – The Future of Data Exchange
SNPLab’s flagship service, my:D, completely changes the way businesses and individuals interact with data. my:D is not just an app; it is a data marketplace leveraging on-device technology designed to empower users and businesses. Businesses gain direct insights from users through surveys, polls, questionnaires, and data aggregation. Unlike traditional data-gathering platforms, my:D ensures that all data is de-identified and anonymised, safeguarding user privacy while maintaining data integrity.
- For Users:
- Control: Share only the data you choose by connecting specific services.
- Rewards: Earn points for participation, which can be redeemed for food and beverages, gift cards, and more.
- Personalisation: The more you use my:D, the better the deals you receive
on personalised redeemable products and services.
- For Businesses:
- Insights: Access anonymised insights into user behaviours and market
trends. - Marketing: Market products directly to users through a targeted, ethical
platform. - Sales Generation: Drive leads, sales, and informed decision-making for
improved outcomes.
- Insights: Access anonymised insights into user behaviours and market
Solving Key Data Challenges
Traditional data platforms often prioritise businesses at the expense of user privacy, relying on opaque practices and centralised storage that is vulnerable to breaches. my:D addresses these challenges by:
- Ethical Insights: From the beginning, users select which data to share,
maintaining full control over their digital footprint. - Secure Data Exchange: Businesses access anonymised information, ensuring
responsible practices without compromising user privacy. - MyData Ecosystem: Both users and businesses benefit, growing trust and
innovation.
Purpose and Vision
The purpose of my:D is to create a future where data is both a personal asset and a shared resource for innovation. By prioritising ethical practices and promoting transparency, SNPLab is leading the shift towards a fairer data-driven future.
Join the Movement
SNPLab and my:D are redefining the data ecosystem, empowering individuals while equipping businesses with the tools to thrive in a privacy-centric world. Together with the MyData community, SNPLab is building a future in which ethical data practices are the norm, not the exception.
Learn more about SNPLab and my:D here.