In the MyData Matters blog series, MyData members introduce innovative solutions that align with MyData principles, emphasising ethical data practices, user and business empowerment, and privacy.
By: Ronni K. Gothard Christiansen, Technical Compliance Engineer & CEO at AesirX.io
Most organisations still rely on a patchwork of cookie banners and compliance checklists – rarely addressing the real issue: how to put individuals in charge of their personal data in a way that is transparent, respectful, and scalable.
At AesirX, we’ve taken a different route.
We believe that true digital privacy begins with first-party design – a model where data belongs to individuals, consent is the default control layer, and every signal is logged, honored, and revocable. Our open-source AesirX Consent Management Platform (CMP) isn’t just another “cookie” banner. It’s the first step toward a fairer, more user-focused way of handling data.
Moving On from Cookie Popups: Consent Across All Tracking Technologies
Let’s face it – most Consent Management Platforms still focus solely on cookies. But in today’s digital ecosystem, tracking spans far beyond that. The AesirX CMP is built to handle all forms of tracking, not just cookies, enabling compliance and user control across your entire tech stack.
That includes:
- Pixel trackers (e.g., Meta Pixel, LinkedIn Insight, Twitter Pixel)
- Beacons and SDKs embedded in websites or mobile apps
- JavaScript-based trackers and client-side libraries
- Analytics tools (e.g., Google Analytics, Matomo, AesirX Analytics)
- Embedded media (e.g., YouTube, Vimeo, social widgets)
- Marketing automation tools, CRM trackers, and personalization engines
- Custom data collection endpoints and event-based tracking
Whether it’s a simple tag firing in your header or a complex third-party SDK (Software Development Kit) embedded in a web app, AesirX ensures consent is respected – in real time, across all tracking surfaces.
With centralized configuration and open-source transparency, you’re in control. And more importantly – so are your users.
Tracking Technologies Supported by AesirX CMP
| Tracking Type | Examples | Consent Managed? |
| Cookies | Session cookies, preference cookies, tracking cookies | ✅ Yes |
| Pixel Trackers | Meta Pixel, LinkedIn Insight, Twitter Pixel | ✅ Yes |
| Beacons & SDKs | JavaScript SDKs, mobile SDKs, web beacons | ✅ Yes |
| JavaScript-based Trackers | Tag managers, custom tracking scripts, event listeners | ✅ Yes |
| Analytics Tools | Google Analytics, Matomo, AesirX Analytics | ✅ Yes |
| Embedded Media & Social | YouTube, Vimeo, Facebook plugins, Twitter widgets | ✅ Yes |
| Marketing Automation | HubSpot, Mailchimp, ActiveCampaign, CRM integrations | ✅ Yes |
| Custom Tracking Endpoints | Custom JS events, API calls logging user actions or preferences | ✅ Yes |
🔒 All tracking is blocked by default until consent is explicitly given – in full compliance with GDPR, ePrivacy, and other global regulations.
Writing Ourselves Out of the Data Model
Unlike typical SaaS CMPs, we don’t track, store, or even access your users’ data. Our solution is 100% first-party – meaning all data processing happens within your own infrastructure or your chosen cloud. As a privacy-first provider, AesirX has no backdoor access, no analytics pipeline, and no user tracking.
In fact, we intentionally wrote ourselves out of the data model. The platform is fully open source and self-hostable – a commitment to both transparency and control. Even our analytics tool, AesirX Analytics, respects this principle: compliant by design, cookieless by default, and integrated into the consent flow.
You keep the data. You manage the relationship. And most importantly – you respect your users.
Designed for Scale: From WordPress to Enterprise
Accessibility is critical if we want a privacy-respecting internet to scale. That’s why we made the AesirX CMP available as a WordPress plugin, reaching the 43% of websites globally that use the platform. Organisations can install it in minutes, configure their consent flow, and put proper compliance in place – with a free 14-day trial to test the full feature set.
For larger businesses, public institutions, and complex digital ecosystems, we also offer custom implementation services. Whether it’s integrating into proprietary Consent Management Systems, government platforms, or multinational infrastructure, our team helps deploy fully customized first-party solutions that extend and evolve with your needs.
Built on open standards and modular architecture, AesirX CMP is not a black box. It’s a privacy infrastructure toolkit you can shape – whether you’re a local NGO, a multinational enterprise, or a MyData Operator building cross-domain solutions.
Looking Ahead: Decentralized Consent & Data Wallets
While today’s solution is built for the current regulatory environment (GDPR, ePrivacy Directive, CCPA), we’re also preparing for a near future where individuals are the true data controllers.
That’s why we’re developing a decentralized consent and data ownership model, inspired by the principles of MyData and aligned with the EU’s Digital Identity frameworks.
This includes support for:
- EUDI Wallets and Mobile Driving Licence (mDL) Wallets, where individuals manage their own consent receipts and identity credentials
- Portable, verifiable consent, stored by the user and sharable across services
- Zero-party relationships – where data is given with clear purpose and benefit, not scraped in the background
- Data value exchange – where individuals can benefit from their own data, on their own terms
Our upcoming optional decentralized consent modal is being built with Web5, SSI principles, and MyData interoperability at its core – enabling a world where privacy is not just a right, but a framework for empowerment and innovation.
A New Standard for Consent, Built on Trust
Privacy shouldn’t be a tradeoff. With the right tools and principles, we can build systems that are both user-respecting and business-enabling.
At AesirX, we’re proud to contribute to a new model – one that treats individuals as partners, not just data points. One that turns compliance into connection. One that reflects the core MyData value: human-centricity.
Whether you’re a developer, policymaker, enterprise leader, or MyData Operator – our platform is ready to support your mission. Because the future of data is shared, sovereign, and secure.
🔗 Try the WordPress plugin – 14-day trial
Introducing AesirX
AesirX is a privacy-first technology company committed to returning control of personal data to individuals. Our Consent Management Platform (CMP) is built to manage all tracking technologies – not just cookies, while AesirX Analytics offers compliant insights without compromising user rights. At the foundation is our First-Party Private Server (FPPS), enabling businesses to process data within their own infrastructure, supporting transparency, trust, and digital self-determination by design.
In recognition of its commitment to ethical innovation, AesirX was named a 2024–2025 MyData Award winner in both Business and Technology. These awards highlight organisations advancing a more human-centric approach to personal data – an ethos that continues to guide every solution we develop.