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People-First Playbook Launch Event on 26 November 2025, Brussels (in-person & online)

26 Nov at 2:00 pm – 4:00 pm CET

Join MyData Global and The Finnish Innovation Fund Sitra for the launch of the People-First Playbook in Brussels on 26 November 2025 (also live-streamed). Registration Now!

The Playbook evaluates the EU Digital Single Market (DSM) from the perspective of citizens and consumers, highlighting where the DSM “breaks” and how people-first governance, infrastructures, and regulatory technologies can strengthen trust, accessibility, and competitiveness.

The event will bring together a high-level audience of policymakers, civil society leaders, and industry representatives to explore how the Playbook’s findings can inform ongoing discussions on the Digital Package.

The programme will feature a presentation of the Playbook’s key insights, followed by an interactive policy roundtable on next steps for shaping a more human-centric digital Europe. 

Join us to gain insights from policymakers, civil society, and industry leaders as we explore how people-first governance and digital infrastructures can make Europe’s digital landscape more accessible, trusted, and competitive.

Event Details:

🗓️ Date: 26 November 2025

🕑 Time: 14:00–16:00 CET

The event will be held in person and live-streamed.

How to Join:

In-person participation, please be on time:
🏛 Venue: Brussels, Thon Hotel EU, France Room
📍 Address: Rue de la Loi/ Wetstraat 75, 1040, Brussels

Please note that the national strike will affect public transportation in Brussels. We recommend allowing extra time to travel to the venue.

Online participation:
Join Zoom Webinar: https://us02web.zoom.us/j/83691171537?pwd=f3cmaNHIJo5jJW0o7RnkpVXjPCalKd.1

Meeting ID: 836 9117 1537
Passcode: 460207
Dial in instructions 

Join Online

Programme Overview

  • 14:00-14:10 Welcome Remarks
    • – Eric Pol, Chair, MyData Global  
    • – Kristo Lehtonen, Director, Sitra International Programmes

  • 14:10-14:40 Key Findings of the People-First Playbook
    • – Christopher Wilson, Executive Director, MyData Global

  • 14:40-15:20 Panel Discussion on strengthening the Digital Single Market for European citizens and consumers
    • – Svetlana Stoilova, Senior Adviser, BusinessEurope
    • – Malte Beyer-Katzenberger, Team Leader, DG CONNECT, European Commission
    • – Reijo Aarnio, Senior Advisor, Sitra International Programmes 

  • 15:20-15:30 Closing Remarks
    • – Tiina Vainio, Senior Lead, Sitra International Programmes
  • 15:30~ Networking on-site (Live-streaming ends)